A camera that unfolds. An image that follows. FOLD is an original concept film by Launch in Seven...A camera that unfolds. An image that follows. FOLD is an original concept film by Launch in Seven...
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FOLD is an original concept film by Launch in Seven: graphite and copper, dimensional motion, and a photograph that opens into its own miniature world.
Built in Blender, with creative direction, 3D materials, lighting, animation and editing developed as one connected piece. This is a fictional product concept, not client work or a manufactured camera.
Day 5 of 60-days-collecting-awesome-motion-design-references
I am gathering cool references for my own work as a Motion Designer, and this one has been on my radar since a while.
Base 44 it's a great example of great motion and storytelling. i think their branding offers a lot of possibilities to build engaging visuals. It is also fun to watch, mixing video and design with a really goos sound.
Deciding what not to animate is such an underrated skill, most reels lean the opposite way and try to prove they can animate everything. When a client pushes back and wants more shown on screen, how do you make the case for restraint without it sounding like you're just cutting corners?