A camera that unfolds. An image that follows.

FOLD is an original concept film by Launch in Seven: graphite and copper, dimensional motion, and a photograph that opens into its own miniature world.

Built in Blender, with creative direction, 3D materials, lighting, animation and editing developed as one connected piece. This is a fictional product concept, not client work or a manufactured camera.

Explore the interactive companion: https://launchinseven-fold.pages.dev

Have a product that needs a distinctive launch film or interactive experience? Get in touch here on Contra.