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Most brand guidelines get written once and forgotten. The BASALQ guidelines were built to be used by every team that touches the brand.
BASALQ is an infrastructure, engineering and development company. Its guidelines turn the mission into rules: plan with clarity, engineer with precision, build for permanence.
Inside the system:
Logo clear space and sizing, so the mark stays readable at every scale
Approved colourways across the palette
A colour system built on Bright Coral, Pure White, Grey Slate and Charcoal
Four grounds showing how the logo performs on each background
Accessibility pairings that keep text readable
A fixed typographic hierarchy for headlines, body copy and data
Applications that show the system in use
Coral is the signal. It marks the headline, the mark and the call to action. Everything else stays restrained, so the signal stays sharp.
If your infrastructure or engineering company needs a brand system that lasts, this is the work I do: clear strategy, precise logo design and guidelines your team can actually follow.
#brandguidelines #brandidentity #logodesign #infrastructurebranding
brandguidelinesbrandingbranddesignLogo DesignBrand DesignAdobe After EffectsAdobe IllustratorAdobe InDesign
The network for creativity
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New on Contra, not new to design.
I draw logos by hand, then build everything around them: the brand, the website, the store. Lately I also make product films and ads with AI.
Recent work: an RY monogram and site for a Koreatown law firm, a winged W for a defense firm, and my family's golf eyewear brand, from the mascot to Shopify.
Starting a brand, or have one that doesn't feel like you yet? Show me what you're building.
The logo-led system reads tight because the wordmark sits clean in the negative space instead of fighting the emblem — when a brand has that kind of restraint, the Shopify store usually carries the same hierarchy into the product grid and checkout without inventing new rules....
What if indigo is just ink that got patient?
KON is a denim and streetwear label for people who live in hip hop and care how things are made. For Inktober’s final stretch, I took its hand mark through four ink passes, from a fine line to a heavy stroke to a dry brush. Each one sits on the last, the way cloth gets dipped again and again until the color holds.
Swipe to see the passes, then the mark out in the world on denim.
The full KON case study is coming soon.
Which part of your process do you repeat until it hits? Show me yours.
That's really great specially the photography
