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Forge Fitness is a premium landing page created for a modern fitness brand, designed to maximize user engagement and membership conversions through compelling design, smooth interactions, and a carefully structured user journey.
Rather than relying on templates or no-code builders, I used an AI-assisted development workflow to rapidly build, iterate, and refine a fully custom application. The project demonstrates not only modern frontend engineering, but also my ability to effectively direct AI tools to accelerate development while maintaining complete control over architecture, code quality, user experience, and performance.
Structuring high converting user journeys without relying on off the shelf templates gives custom builds such a distinct advantage. The dark, high energy layout fits a modern fitness brand perfectly!
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It's a nice design, Oleksandra! Although, I'm not sure how the typography would work if I wanted to visit Äteritsiputeritsipuolilautatsijänkä in Finland 🙃
Nothing says a brand launch went well quite like selling out!! 💚
I had so much fun bringing the dreamiest girly, minimal matcha brand, Mind & Leaf, to life from the website design and social media graphics to the creative direction for the photography.
It was such a fun and cute project to build, but seeing the brand sell out upon launch made it even sweeter. That’s when you know the vision worked.
how exciting, this design is so refreshing & reads overall as super relatable!
For years I've done the same pointless thing: I pause a film because someone's wearing the exact coat I've been looking for, then I screenshot it, reverse-search it, scroll past forty results that aren't it, and give up.
The thing I wanted was right there in the frame. It just wasn't connected to anything.
So I built it.
Vantara is a streaming service where you pause any moment and it tells you what's in the shot and where to buy it: the exact piece, or its closest match. Because you're never going to find the real 1912 opera coat from the costume department, and you don't want to pay for it either. You want the look, at a price that makes sense.
It's 11 screens across desktop and mobile, including the player, the pause-to-shop panel, item pages with real prices and delivery, a Vault that watches prices and tells you when something drops, and a search that runs backwards. Describe a look, and it finds you the scene it lives in.
I built every screen in Flowstep, driven through the Flowstep MCP server with Claude, on one design system applied across the whole thing.
This is the idea I keep coming back to. Full walkthrough video + case study here: Full Walkthrough
Built with @flowstep_ai #FlowstepChallenge
Wow ! Just Read your case study as well & TBH this is some submission you deserve to win this. 👍
