Overview A premier Australian fitness brand. Built a bespoke, high-performance Shopify store designed for merchant flexibility and a high-energy aesthetic.
Key Contributions:
Custom Theme: Developed a bespoke Liquid-based theme from scratch for a fast, bloat-free storefront.
Merchant Controls: Engineered advanced schema settings for autonomous management of fonts and colors via the customizer.
Mobile-First UI: Optimized "Running Program" layouts with a gritty, high-energy interface for mobile athletes.
End-to-End Dev: Transformed raw designs into a pixel-perfect, functional e-commerce ecosystem.
The Result A high-performance digital store that gives the brand total creative control while maintaining elite site speed.
I redesigned this mobile offer section of product page on @Figma to create a clearer, more persuasive buying experience.
The original page presented the essential information, but the benefits, product options and purchase controls were difficult to scan.
For the redesign, I improved:
• Product and offer hierarchy
• Benefit-focused messaging
• Product gallery and visual presentation
• Flavour and bundle selection
• Pricing and savings visibility
• Trust signals near the CTA
• Mobile usability and buying flow
The goal was to help shoppers understand the product, compare their options and move toward purchase with less friction.
This is a concept redesign created to demonstrate my approach to conversion-focused Shopify product page design.
Good hierarchy fix, the before version buries the flavor picker and quantity discount below a wall of bullet points. On the bundle tiers, are the 10/20/30% discounts pulled from a real margin model for a shake product, or placeholder numbers for the concept? That third tier...
Inspired by the Japanese word "Yokocho (横丁)", meaning the lively side streets lined with small eateries and hidden food spots, this identity was designed to capture the warmth, energy, and charm of Asian street food culture.
The visual identity combines bold typography, a playful octopus mascot with a ramen bowl hat, and vibrant colors to create a brand that's approachable, memorable, and full of personality.
Every element was crafted to make Yokocho feel like more than just a place to eat, it's an experience that brings people together over comforting food and bold flavors.