Inspired by the Japanese word "Yokocho (横丁)", meaning the lively side streets lined with small ea...Inspired by the Japanese word "Yokocho (横丁)", meaning the lively side streets lined with small ea...
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Naeema Raashid
• Sep 23
Inspired by the Japanese word "Yokocho (横丁)", meaning the lively side streets lined with small eateries and hidden food spots, this identity was designed to capture the warmth, energy, and charm of Asian street food culture.
The visual identity combines bold typography, a playful octopus mascot with a ramen bowl hat, and vibrant colors to create a brand that's approachable, memorable, and full of personality.
Every element was crafted to make Yokocho feel like more than just a place to eat, it's an experience that brings people together over comforting food and bold flavors.
Completed work
Brand DesignGraphic DesignIllustrationAdobe IllustratorAdobe PhotoshopProcreate
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Virginia's avatar
Virginia Roson
pro
• Sep 23
so fun!
Celia's avatar
Celia Sofia
max
• Sep 29
Top work!!
Naeema's avatar
Naeema Raashid
• Sep 29
thank youu
Lara's avatar
Lara Stetsenko
• Oct 7
Stunning minimalism, Naeema! The typography hierarchy is incredibly strong and clean. It’s the perfect balance between bold brand identity and production-ready clarity. Love this layout!
Naeema's avatar
Naeema Raashid
• Oct 7
thank you so much!
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