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Most ecommerce brands waste budget running all 3 platforms the same way. Here's the truth:
Google closes. Meta convinces. TikTok discovers.
They're not competitors — they're a funnel.
Google Ads = capture demand that already exists. If someone's searching "buy X" — you need to be there. High intent, lower funnel, fastest path to purchase.
Meta Ads = create demand before it exists. Nobody woke up searching for your product. Meta makes them stop, feel something, and click anyway. Creative is the algorithm.
TikTok Ads = discover demand before it becomes demand. Native content, hooks, entertainment-first. TikTok Shop is changing the game for impulse buys.
The mistake? Running Google-style creative on Meta. Or expecting TikTok to convert like Search.
Each platform has its own psychology. Match the message to the medium.
I run full-funnel paid media setups for ecommerce, SAAS B2B brands — Google + Meta strategy, tracking, and creative direction that actually converts.
Working on a paid ads strategy for 2026? Drop a comment or DM me.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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How are you with understanding your blood test results?
Aura is a personal health dashboard 📊 that organises your medical test results into a plain-language insights. You can also chat with Aura to go deeper on anything that concerns you.
Built on Bubble AI generated foundation and taken the rest of the way by hand:
→ Started with a single prompt to Bubble AI, shaped by Claude;
→ Bubble AI generated the foundation: pages, data structure, and UI;
→ Cleaned up the structure into a working app;
→ Redesigned every screen into a soft, light experience.
🎬 See full process walkthrough and comparison between Bubble's initial output and my design in the comments.
🔗 Try Aura
Process walkthrough:
Music streaming platform concept 🎧
Music has always been emotional. The interface around it should be too.
This is a concept for a music streaming platform built around one idea — immersion. Not just in the music, but in the visual experience of discovering and listening to it.
The warm palette of deep reds, burnt oranges, and dark backgrounds wasn't accidental. It creates a mood. It makes you want to stay, scroll, and listen.
What I focused on:
→ A dashboard that surfaces the right content without overwhelming
→ A "now playing" experience that feels cinematic
→ Mobile screens that carry the same visual weight as desktop
→ Typography and hierarchy that guide without interrupting the vibe
This is a concept — but built on real UX logic. Because even imaginary products deserve thoughtful design. 🎧🖤
#MusicApp #UIDesign #ProductDesign #DarkUI #AppDesign #UXDesign #MobileDesign
This palette is an absolute dream! The burnt orange and deep red tones mixed with that sleek dark UI create an incredibly warm, midnight-session vibe. It perfectly captures how music feels. Brilliant work! 🎧🔥
looking good, Miguel 👍
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