Product descriptions, email copywriting, website content, and social media captions.Product descriptions, email copywriting, website content, and social media captions.
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Recently got interviewed by Breef alongside our brand strategist @Helen Heidel about getting to know your audience, building brands that actually connect with people, and why trying to appeal to everyone might be holding your brand back.
We also talked about sharing your work before it feels perfect, which is definitely advice I need to take myself lol.
Meet Mae Cole 📝
Mae Cole is a Brooklyn copywriter who helps women founders say what they actually mean. Her world includes Fifth Draft, her Substack, and The Say It Club, small writing gatherings in New York.
The goal was a launch-ready brand that already feels lived in. Intellectual, analog romantic, warm under the cool, and effortlessly put together, like a New York magazine left open on a well-loved desk.
Scope: brand strategy, mood board, logo suite, typography, color palette, and brand assets across her studio, Substack, and The Say It Club.