Most products fail not because they're bad. Because they solve the wrong problem. There's a framework I always come back to – Jobs To Be Done. Before opening Figma, I ask one question: what job is the user trying to get done here? Not what they see. Not what they click. What they're actually trying to accomplish. That single question changes everything: hierarchy, copy, flow, logic. Snickers got this right decades ago. They're not in the chocolate business. They're solving a very specific moment: hungry, irritated, no time for a real meal. Every design decision: the size, the wrapper, the tagline serves that job. "You're not you when you're hungry" isn't a slogan. It's a job description. Most teams never get there. They fall in love with the solution before understanding the problem. Features ship, redesigns happen, retentio stays flat. Design the job. The product will follow. What's your go-to framework for staying user-focused?