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Most products fail not because they're bad. Because they solve the wrong problem.
There's a framework I always come back to – Jobs To Be Done. Before opening Figma, I ask one question: what job is the user trying to get done here? Not what they see. Not what they click. What they're actually trying to accomplish.
That single question changes everything: hierarchy, copy, flow, logic.
Snickers got this right decades ago. They're not in the chocolate business. They're solving a very specific moment: hungry, irritated, no time for a real meal. Every design decision: the size, the wrapper, the tagline serves that job. "You're not you when you're hungry" isn't a slogan. It's a job description.
Most teams never get there. They fall in love with the solution before understanding the problem. Features ship, redesigns happen, retentio stays flat. Design the job. The product will follow.
What's your go-to framework for staying user-focused?
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One wrong assumption ruined everything.
Long story short...
A client came to me.
Frustrated.
Stuck.
His Fiverr VSL cover just wouldn't convert.
It wasn't ugly.
Just trying way too hard.
Too many icons.
Too many badges.
Too much "trust me."
The hidden assumption behind that?
"More of anything builds more trust."
Wrong assumption, I guess.
‘Too much’ hides what matters.
People trust clarity & connection.
So I asked one question:
Not,
"What should we add?"
But,
"What should the users feel in one second?"
He sold premium VSLs.
The cover also had to feel premium.
Not just explain it.
One message per card.
"VSL."
"Order Now."
Strong typography.
Premium colors.
Zero clutter.
Maximum clarity.
That’s it.
Here's the pattern:
One wrong assumption never stays alone.
Branding follows it.
Copy repeats it.
Design decorates it.
SEO targets the wrong users.
By the time results disappoint...
It isn't one mistake.
It's the foundation.
What's a wrong assumption you've caught during research?
P.S: To checkout full project, click below 👇
https://lnkd.in/dUzns8xm
Every great app starts long before the UI.
For KOMYO, we began by understanding the user journey, mapping flows, creating wireframes, and refining interactions before designing the final interface in Figma. Every decision was made to keep the experience simple, intuitive, and consistent.
Our UX toolkit: Figma, FigJam, Miro, Notion, and ChatGPT helping us research, collaborate, prototype, and iterate faster.
Good UX isn't just about how an app looks, it's about how naturally it works.
I like this art design ans drawings. Good work!
The blue accent against that clean white layout keeps ServerEasy feeling trustworthy without going generic-corporate, and stacking testimonials right above the hosting plans is a smart trust-then-convert order. Was 'professional but approachable' a specific brief from the client, or your own read on what a hosting brand needed?
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