What if your content is getting views… but not sales? 👀
That was the problem I wanted this design to communicate.
For this sales campaign, I didn't want to create another ordinary promotional flyer. I wanted the audience to recognize the problem first, understand the value of the session, and then feel motivated to take action.
So my design approach was:
Problem → Attention → Solution → Action.
I used strong yellow typography to highlight the key message, a dark tech-inspired background to create a modern business feel, and the speaker's image to build credibility and human connection.
The goal wasn't just to make the design attractive.
The goal was to make the message clear enough for the right audience to stop, understand, and care.
Design is communication. Design is problem-solving.
A closer look at Aureva, a Paris-based skincare brand I worked on.
The brief was to create a brand identity and packaging that felt premium yet approachable. I paired distinctive typography with soft earth tones, using color to give each product its own place within the range.