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Putting the product lineup on the same sheet as the mark is the part most brand boards skip, and it's the part that actually decides things. Did the V survive as an embroidery version for the caps, or is it print-only for now?
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I did the Art Direction for one, and AI did the other.
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Only one survives, and your vote pulls the string!
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I hope the one I 'Cant ignore' is the one you did because it has an intent and feel AI can never generate. Love it
*fingers crossed*
Photoreal Product Visualization
A CGI case study exploring photorealistic product visualization for premium consumer products, combining realistic materials, cinematic lighting, and commercial art direction for advertising, e-commerce, and product marketing
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What if e-commerce websites were actually fun to explore?
This was a concept exploration ✨
It was all about turning a very ordinary e-commerce journey into something more visual, playful, and a little unexpected.
Now I’m curious about one thing:
Would this actually make you want to buy? Or would you bounce because it feels like too much for something as simple as frozen food?
Frozen food is actually the category where it can work, because the shelf equivalent is forty near-identical bags under the same blue light and nothing helps you choose. The bounce risk isn't the playfulness, it's whether motion ever sits between me and a price, a weight or a cook time. Keep those static and I'd stay.