Making a video is like making a song. Nobody hears the 40 takes. They hear the one. Same with a film and video. You cut and cut and cut, and what's left has to do two things: be a version you'd defend, and be a version that's theirs. Landing both at once is the job. I've got folders of ideas that never shipped. Openings, transitions, a color that was wrong for this one. They become vocabulary for the next brief. Some behind the scenes on what didn't make the cut, but will shape another one someday.

Beautiful just like i'm listening the video~

starting video editing