Can't believe this was already a year ago — finally organized it properly.

This was a full brand identity for a food-focused creative agency, Soul & Pepper, built from scratch. It's since been paused, which might not look like a "success," but it's still one of my favorite projects from last year. So I went a bit deeper on the process and details — hopefully it shows what we built together and keeps it alive, at least on this page. The ending of the case study even got a little personal, because I was so genuinely involved in this one and it meant a lot to me in all kinds of ways. And that's kind of why I wanted to share it.

Check it out 💁‍♀️

This looks clean and well thought out. How long did it take you to bring everything together?

Brand identity created for a Riga based dental clinic. The goal was to develop a clean, contemporary visual identity that reflects professionalism, precision, and patient trust. The project included logo design, full brand system, and supporting visual assets, creating a distinctive identity with a consistent presence across both digital and print applications.

That deep green and the AK monogram feel premium without tipping into cold or clinical, hard balance to strike for healthcare branding. Did the clinic have existing brand equity you had to work around, or was this a clean slate?