Project Overview I help local businesses and international brands transform their Meta Ads budget...

Project Overview I help local businesses and international brands transform their Meta Ads budget...Project Overview I help local businesses and international brands transform their Meta Ads budget...

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Farjaad Rizvi

• Aug 27

Project Overview

I help local businesses and international brands transform their Meta Ads budget into predictable revenue. By combining precise audience targeting with direct-response ad creative, I design high-converting campaigns that capture local intent, lower acquisition costs, and drive sustained business growth.

What I Delivered

Technical Pixel & Analytics Setup: Implemented end-to-end Meta Pixel tracking alongside custom event mapping to ensure 100% accurate conversion data and retargeting setup.

Full-Funnel Meta Ad Campaigns: Developed high-performing creative variations, localized ad copy, and targeted audience segments across Facebook and Instagram.

Funnel & Automation Optimization: Built seamless handoffs between ad clicks, dynamic landing pages, and automated lead follow-ups to maximize conversion rates.

Client Focus & Market Experience

I specialize in servicing UK-based local businesses—including managing full digital strategies, social channels, and ad accounts for over 15 UK restaurant and commercial clients. I understand the nuances of the UK target market, local consumer behavior, and how to outpace local competitors.

Core Competencies

Meta Ads Manager (FB & IG)

Meta Pixel & Conversion API Setup

Local Lead Generation & Retargeting

ROI Optimization & Analytics Tracking

Business Workflow Automation Media Purchasing Meta Ads Expert Facebook Ads Facebook Analytics Facebook Pixel

Maia Anderson Rembert

pro

• Aug 25

your content doesn’t need more pressure. it needs a practice. that’s the conversation i’m leading in my upcoming live session for The Spill series with Creator Tea Talk a lot of creators and business owners are trying to fix their content by adding: 😵‍💫 more posts, more hooks, more trends, more pressure, or more “i just need to be consistent” but sometimes the real issue isn’t that your content is failing. many of those times the pressure is data. it might be telling you your content needs more: 🪴 clarity, trust, relevance, rhythm or relationship this session is for the creator, founder, or service provider who knows they have something valuable to say but content has started to feel heavier than it needs to. we’ll talk through how to stop treating content like a performance you have to survive and start building a content practice you can actually return to. if your strategy only works during an ideal week, it’s probably not a strategy yet. it’s a fantasy calendar. & we’re going to fix that. join me for the live session on THIS Thursday, August 27.

link here: https://luma.com/d2cmd1jc

Social Media Strategy Social Media Marketing Content Creation

Kabir Ahmed

pro

• Aug 28

This is so true. Having a consistent practice makes way more sense than constantly putting pressure on yourself to post more.

Aminu Ganiyat

pro

• Aug 25

From Confusion to Conversion

For this project, I helped create a Facebook ad creative for a Nigerian health & wellness brand selling a digital liver-health meal guide and cookbook. Instead of making another generic “healthy foods” video, I built the concept around a more relatable problem: Too much health information. Not enough clarity. The creative uses a short-form storytelling structure that takes the viewer from confusion → curiosity → product discovery, while deliberately avoiding giving away the actual value inside the cookbook. The goal was simple: make the audience curious enough to click, while positioning the product as the practical answer to the problem. Creative direction: Story driven ad concept Format: Vertical short form video Platform: Facebook / Instagram Focus: Hook, curiosity, product reveal & conversion A good ad doesn't always need to tell people everything. Sometimes, it needs to make them want to know more.