Most luxury eyewear brands sell frames. Very few sell the feeling of putting them on.

Orelux was designed to close that gap. Not just with product shots but with a world. Editorial campaign photography of real people wearing real confidence. A hero that says "See the World in Style" and means it before you scroll once.

The home screen sets the tone full-bleed lifestyle imagery, an in-app try-on preview, and an "Explore Collection" CTA that earns the click.

Three sections. Every reason to buy answered before the question is asked.

This is what luxury e-commerce looks like when the design respects the product as much as the person wearing it.

Does this feel like an eyewear website that converts browsers into buyers? 👇

Designed by Orbix Studio.

Tools: Figma

#WebDesign #LuxuryDesign #EcommerceUI #UIDesign #ContraFreelance #ProductDesign #FashionDesign #LandingPage

Goal: Our goal for Flaminco was to shape the cosmetic product not only as a functional FMCG category, but as a part of everyday self-expression. The main approach of the brand was based on creating a flexible and emotional visual world that adapts to the dynamic lifestyle of a young audience. The open “M” shape used in the visual system symbolizes the free, changeable and adaptive character of Flaminco. This approach ensures that the brand is distinguished not only through color and aesthetics, but also through behavior and energy. Target: The main target audience of the brand is the young generation aged 16–25, who are sensitive to visual trends, value self-expression and seek aesthetic value in the products they use daily. Flaminco was formed with a more open and contemporary approach, aimed not only at a female audience, but also at everyone who cares about their appearance and style. The goal was to create a premium brand experience that is more interactive, flexible and able to build an emotional connection in the FMCG and retail market. Result: The result was a unified and flexible visual identity system for Flaminco that stood out in retail environments and could be easily expanded across digital platforms. The resulting visual language more strongly reflected the brand’s energy, flexibility and emotional connection with a young audience. The system was developed to serve as a sustainable and adaptive foundation not only for the current product line, but also for future campaigns, new product categories and communication directions.

excellent work, this is beautiufl!