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Always incredibly satisfying putting all my work together as a collection. Behind every rebrand and every refresh are 100 different iterations and hours of frustration.
Some ideas work, some don't, but it's all necessary work, because without the experiments, we'd never find the good stuff!
I'll always love logo design. Regardless of what people say, a mark is still one of the greatest pieces of design you can own.
Cool design!
Stylish!
🔥
Seeing all of these together as a collection is so satisfying! The energy in every mark is unreal.
• 3h
💯 🔥
100 iterations per project and it shows 🙌 that full grid of lettermarks is so satisfying to look at. every single one has a personality. the process is clearly what makes the output so strong!
Thanks for sharing Alex! For us it's always therapeutic looking back at our past projects, remembering the journey, the struggles, successes and growth our team has made along the way. 🙌
The network for creativity
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So between client projects this week, I've been exploring how to make complex concepts feel immediate, gradients, motion, visual systems that turn abstract ideas into something meaningful.
Cool!
beautiful work my man
Some weeks, I'm helping a founder launch an AI product. The next, I'm rebranding a media company or a creative studio.
No two projects look the same. That's intentional.
Same studio. Completely different stories.
A brand isn't a template; it's a reflection of what a business is trying to say and who it's trying to say it to.
The moment you start boxing everything into the same gradients and tech graphics, you stop designing brands. You start manufacturing them.
Every project deserves its own language. That's what makes it memorable.
What story is your brand actually telling?
Man love you're style as always
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