The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Taste Test
Working on a dental app landing page. If women 25+ are the primary audience (but not the only users), which direction balances broad appeal better: blue or pink?
58 voted
54%
50 voted
46%
108 votes
Closed
I would go blue, it feels more universal and clinical for dental
I think it depends on the gender you are aiming for; if it is exclusively women, then definitely pink, otherwise blue, as blue tends to feel more universal.
Awesome Hazn 🙌🏻
As a woman, the blue stood out to me first. I also like how the yellow is shining through.
No problem 😊
both are great
Id go with the pink one if women are your primary audience
Both
We’ve tested this with health products and blue tends to convert more consistently. Pink performs better once brand trust is already established
Blue and green feel more indicative of pain (blue) and relief of pain (yellow)!
Both looks better. Definitely women more appeal with pink and man with blue😊
Personally, I'd say dental products are always better perceived using clean, light, bright colors - that how we like our teeth to look / feel.
Pink looks more like feminine product, but doesn't connect to anything "Dentistry" related, in my eyes.
A small suggestion.. maybe you...
Both nice
Option B looks good
I personally would move away from strongly saturated tints (the baby pink is nothing but a remnant of the "girls must be pink", but in reality women don't really like those tones, imo). For a female oriented branding i would look instead towards softer tones like beiges, maybe a...
I'm voting blue! Something about blue just clearly communicates dental care and has a calming vibe (maybe not include the yellow?)
nice work
I prefer the right one
The blue is so obvious it's that boring=bad.
The lighter pastel is pillows~unstressful if the given demographic is also having retina displays landing on it at night in a low light area.
Pillows not parks is likely where pain relief hunting will be and should avoid pallette the conflicts.
I think it depends on the gender you are aiming for; if it is exclusively women, then definitely pink, otherwise blue, as blue tends to feel more universal.(copied)
I think the blue one. It looks much more universal than the pink. I will only go for the pink if it's intentionally targeted at an audience.
Blue is going well with the concept.....
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
aivideo
AI video tools are moving at warp speed. Which ones are you experimenting with?
returntonature
Spring is a reset for creativity. What’s inspiring you outside the screen right now?
aidesignflow
AI tools are redefining design work. What's your current workflow?
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?
allthingsmetal
Metal is having a design moment – from chrome to gates and grates. What designs are you forging?