I turned one of my notebook doodles into a whole brand identity. And honestly this was way more fun than I expected I usually work on UI/UX and digital products so I wanted to take a step back from screens and explore something completely different: illustration-led branding.

I took my original FOODAS sketch and built an entire visual world around it from the logo and mascot illustrations to the color palette packaging, cups, and menus

The goal wasn't to make it look perfectly polished and predictable I wanted it to feel playful, a little weird, and still premium.

Now I'm curious about one thing: Can playful, imperfect illustrations make a brand feel more premium or do you think premium branding needs to be more minimal?

I have a feeling designers will disagree on this one

Wow Amazing 😍

Working on a new children's book illustration. Can't wait to share the final pages! 

Thats great sir!! That must be a very fun and honourable job to do children's book illustrations!