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Customer Value & Purchase Behavior
This report provides a comprehensive view of customer behavior by combining retention metrics, purchase patterns, and revenue analysis in a single, interactive dashboard. It highlights customer funnel performance, repeat rates, and the balance between new and returning customers, enabling a clear understanding of loyalty and engagement trends over time.
The dashboard also analyzes revenue per customer, order frequency, and customer value segmentation (Bronze, Normal, Golden, Silver), helping identify high-value customers and key revenue drivers. Interactive filters allow stakeholders to explore insights by year and customer type, supporting data-driven decisions for customer growth, retention strategies, and revenue optimization.
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The network for creativity
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Non-profit Program Leadership Dashboards
These dashboards were built for a non-profit legal services organization to give program directors and organizational leadership on-demand visibility into the metrics that matter most to each of their programs. Rather than building a one-size-fits-all reporting tool, each dashboard was designed around the specific KPIs, contractual obligations, and operational questions unique to that program.
Across all three, the through-line is intentional design: each dashboard speaks the language of its program, surfacing the data points that directors actually reach for — not just the numbers that are easy to count.
Title: The Impact Swipe: Re-imagining Daily Fintech
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This project turns a boring banking task into a dopamine-hitting, gamified experience. It moves digital finance away from mindless buying toward intentional impact, making sustainability and saving a seamless part of every transaction.
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