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VELUNE — Botanical Skincare Campaign
VELUNE is a self-initiated fictional skincare campaign exploring ritual, tactile texture and botanical minimalism.
I developed the project as a complete visual system rather than a collection of individual AI images — from the product environment and cream materiality to model application, macro skin imagery and the final short-form campaign film.
The visual direction combines muted botanical green, soft ivory, natural textures and clean studio skin to create a calm but distinctive premium skincare identity.
The final film follows a simple narrative:
Preparation → Application → Texture → Skin → Product
Role: Creative Direction, Art Direction, AI-Assisted Visual Production, Motion Direction
Deliverables: Product Visuals, Beauty Campaign Imagery, Short-Form Motion, Vertical Social Adaptation
Self-initiated fictional brand concept created as a portfolio study.
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