When the "One That Got Away" is still a Win. ⚡️ Design is subjective. As a creative, you can pour strategy, data, and soul into a brand identity, and sometimes the client just goes in a different direction. That was the case with my recent project for ONE 50 Gym. While they ultimately chose a different path, I’m incredibly proud of the "Fitness Redefined" ecosystem I built for them. The Vision: I wanted to bridge the gap between heavy iron and high-tech. The badge system was designed to feel like a "seal of excellence," using a high-contrast Navy and Lime palette to trigger both focus and energy. How do you handle it when a client passes on a concept you’re obsessed with? Do you archive it, or do you share it with the world? To the fitness pros: Does this look like a gym you’d join? 🏋️‍♂️ Let’s talk in the comments! 👇