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This is an emerging luxury handbag brand aiming to capture the attention of high-net-worth millennial and Gen-Z women. Ahead of their flagship product launch, the brand struggled to translate its premium physical identity into a high-converting digital experience.
As the Dual Social Media Manager and Product Designer, my objective was to overhaul the visual touchpoints, design an elite, friction-free mobile shopping experience, and execute an organic and paid social media strategy that treated the product not just as an accessory, but as an investment piece.
This is a really strong positioning 👏 The way you’re bridging luxury branding with a friction-free mobile shopping experience feels very intentional and modern. Love the focus on treating the product as an investment piece, that’s exactly the kind of storytelling high-end audiences connect with.
The network for creativity
Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started
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