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Shopify Beauty Brand Design & Strategy Case Study
Project Overview
ZenviaBeauty is a premium beauty and self-care ecommerce brand concept created to serve women looking for beauty tools, self-care essentials, and confidence-boosting lifestyle products.
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For this project, I redesigned a real Amazon beauty listing by combining customer research, strategic planning, AI-assisted concept exploration, and manual design refinement.
I began by analyzing customer feedback to identify recurring pain points and opportunities, then translated those insights into a clear creative strategy. AI accelerated concept generation and visual exploration, while every final decision, from composition and typography to retouching, image selection, and production-ready assets...was guided by human judgment.
This project demonstrates how AI can enhance a designer's workflow without replacing creative thinking, resulting in a cohesive, conversion-focused image stack built around real customer needs.
Created using Envato AI, Adobe Photoshop, Adobe Camera Raw, Adobe Illustrator, Adobe Premiere Pro, and FigJam.
Amazing!
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Every curve and angle was carefully refined to create a logo that feels timeless, scalable, and instantly recognizable across digital and print applications.
This is more than just a logo—it's the foundation of a brand built to inspire confidence, innovation, and long-term growth.
I'd love to hear your thoughts... If you had to communicate growth without using a leaf, what symbol or concept would you start with? 💬🌿
Amazing design! It looks modern and timeless
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