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Check it out Weird & OK — a bold streetwear identity made to stand out, not fit in.
The red smoke photoshoot against the jacket sleeve type is such a striking launch image. The peace sign hand mark is simple enough to print anywhere, which is half the battle for streetwear.
Thanks, Timothy! Glad the bold visual and versatile mark stood out.
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Pulsix started with a question: how much of a sportswear identity can you fit on the front of a cap?
I designed the brand around an angular X with a pulse cut through its center. On a pink cap, the chartreuse X can stand alone. On a billboard, the photograph and “Future is now!” headline take the lead. In this loop, the black Pulsix logo anchors a moving grid of apparel, campaign graphics and digital layouts.
My roles: Brand Designer, Graphic Designer, Motion Designer.
Tools: Adobe Illustrator, Adobe After Effects, Figma.
Where would you try the X first: on the cap or in motion?
I'd try it on the cap first. Motion can borrow the pulse cut once the static X proves it holds up at small sizes, and the watch face already hints that it does. Did the pulse line change shape between the cap and the animated loop?
Brand work for Boofi, DeFi platform
We are working on visual direction, motion and animations
So cute! Love it!
Love this rebrand I made for CoRecruit last year.
Somehow never got around to sharing it!
