Speculative Ad: McDonald's & WAITT Celebrate Family MomentsSpeculative Ad: McDonald's & WAITT Celebrate Family Moments
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Barbie's Coming Too" — A WAITT x McDonald's Speculative Cinematic Ad
Why I chose McDonald's: McDonald's isn't aspirational. It's not Disneyland. It's not a holiday. It's a £4 Happy Meal on a Saturday afternoon — and for millions of UK families living payday to payday, that IS the reward. That's what makes it powerful. I chose McDonald's because for struggling families, it represents the most achievable celebration there is. No family should feel ashamed that their biggest win is sitting together in a booth sharing chips. This ad makes that moment feel like the most important meal in the world — because for some families, it is.
Disclaimer: This is a fan-made speculative advertisement. Not affiliated with, sponsored by, or endorsed by McDonald's Corporation.
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