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The goal was to create a visually appealing Shopify store that not only reflects the brand's identity but also encourages visitors to explore products and complete purchases. Every section was designed with usability, performance, and conversion optimization in mind.
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RETURN TO WHAT WORKS.
The concept: TALLO is a premium ritual skincare brand inspired by the ancestral use of beef tallow. My goal was to give this timeless ingredient a fresh, modern identity by pairing premium Wagyu tallow with botanicals like honey, lavender, and vanilla, while reimagining the products through a refined chrome packaging system.
Rather than designing just a website, I wanted to create a complete brand experience that felt authentic and launch-ready. From the visual identity and packaging to the ecommerce experience and storytelling, every detail was designed to position TALLO as a modern take on traditional skincare.
Built with Squarespace + Finish Layer: I used Block Transforms, Loop on Scroll, Float, Stacks, Font Uploads, and Block Animations to create dynamic layouts, subtle motion, and an editorial shopping experience that brings the brand to life.
Password: 4321
Tools: Squarespace · Finish Layer · Figma · loveart
Goated biomechanic luxury chrome style!
For this design, I brought the Studio Kalili website to life using Squarespace's Finish Layer by layering in subtle animation across the page to turn a static layout into something that feels considered and dynamic without overwhelming the content.
The most intentional use of Finish Layer is the two-image interaction illustrating the core idea behind the studio's work: closing the gap. One image enters from the left, the other from the right, moving quickly at first and then easing as they meet in the center — fast enough to catch attention, slow enough to let the reader stay with the copy.
From there, hover states on buttons, text, and large images, plus scroll-triggered entrances, guide the eye down the page and give every interactive element a small, deliberate moment of response.
Squarespace's Finish Layer was used to add polished interactions across the website, creating a more dynamic browsing experience. Each interaction supports the overall experience while preserving the calm, editorial character of the Studio Kalili brand.
Hi Lillian!
I just commented on your Studio Kalili post. That work is incredible.
I'm Laxmiprasana and I'm new to Contra. I do web design, Kajabi, graphic design and video editing. I'm trying to get my first few clients here.
I really admire how you present your work and land...
Built an entire fintech UI in one session - 16 screens, zero Figma files.
Connected @flowstep_ai MCP to Claude Code > generated every screen directly on the canvas via prompts. No manual pixel-pushing.
Used design skills (hallmark, impeccable, prompt-master) to refine each iteration - brutalist system, pixel-perfect spacing, consistent tokens across all routes.
Then replicated the full canvas into a @nextjs 16 app in minutes. MCP > React components, 1:1 match. Deployed to @vercel the same day.
Design tool + AI agent + framework = ship at a pace that wasn't possible before.
The workflow:
1 Prompt Flowstep canvas
2 Polish design skills
3 Replicate > Next.js code
4 Deploy Vercel
11 brutalist screens, 9 routes, 1 afternoon.
THE OG TOOL - @Flowstep X @Contra HQ
Project Link : CASHLESS
#buildinpublic #AIworkflow #FlowstepMCP #ClaudeCode #NextJS #Vercel #brutalistdesign #nocode
This is soo good, weldone Asef!