How much can you remove before an idea disappears?
The Aphrology mark started with the Venus de Milo.
I progressively stripped away detail, keeping only the curves necessary to suggest Aphrodite while simultaneously constructing the letter A, the initial of the brand.
The final symbol lives between recognition and abstraction.
What stood out to me:
• Smooth and thoughtful interactions
• Clean visual hierarchy
• Strong product storytelling
• Minimal yet engaging UI
• Great use of motion throughout the experience
Would love to know what you guys think about this design approach.