For the Grayscale GLDC campaign, I created 3D stills and animations consisting of five distinct layers, each representing one of the five cryptocurrencies. Every layer reflects the unique qualities and visual identity of its respective cryptocurrency.
I’m especially happy about this because working on this template was a creative outlet for me.
I wanted to build something useful for a business: a website that covers what a studio needs when it opens, from an easy-to-use schedule to clearly structured class information, with a solid foundation for SEO.
At the same time, I wanted it to feel beautiful. To bring a sense of movement, lightness, and the joy of taking a class into the design. To capture that friendly atmosphere that makes you want to walk into a studio and give it a try.
Huge congrats on getting featured! 🤍 MOVVA looks stunning - love the mindful movement vibe and that hero image. Super useful concept for studios. Well deserved feature!
The brief was simple. Show a new personalized news feature.
The obvious solution was to show a few clicks in the UI as you choose your topics. Clear, but not very interesting.
So I pulled that moment out of the interface first and turned it into a cloud of topics. You get the idea before you even see the product, then the video drops you back into the real UI and shows where it lives.
I really like these tiny decisions. The feature stays the same, but it feels easier to get and a lot more fun to watch.