Grayscale GLDC is an ETF bringing together five of the leading cryptocurrencies in a single investment product. The campaign was advertised across the United States, including at airports and on the New York Stock Exchange.

For this campaign, I created 3D stills and animations consisting of five distinct layers, each representing one of the five cryptocurrencies. Every layer reflects the unique qualities and visual identity of its respective cryptocurrency, and the top gold layer represents Bitcoin, often referred to as 'digital gold'.

Client Grayscale

Creative direction Grayscale

Art Direction Finn Berenbroek & Grayscale

Animation / CGI Finn Berenbroek

Year 2025