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Such a beautiful project!
Sometimes I paint details intentionally subtle. Because real art shouldn't be loud
THUNDER — Logo Design
Brand: Thunder
Industry: Snowboarding fan merchandise
About the brand: Thunder is a fictional brand that creates durable, high-quality merchandise for snowboarding fans, targeting college students.
Design brief: Create an abstract logo mark that conveys a sense of victory, energy, and professionalism. The logo should use yellow as the primary color and work effectively on the brand’s website.
Design direction: A bold lightning-inspired symbol combined with strong, modern typography to represent power, motion, and an energetic brand personality.
Project type: Self-initiated concept project
Tools: Inkscape
The lightning mark carries a lot of momentum without losing the clean, collegiate feel the brief calls for. I especially like how the yellow stays confident across both the flat mark and the lifestyle mockup.