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Art directed a studio product photography shoot for eight Hair Creations and Skin SKUs spanning lip, face, and skin tool categories. Oversaw all creative decisions including set design, lighting direction, product styling, and shot composition to produce a cohesive library of campaign-ready assets aligned with the brand's visual identity. Final images were used across digital marketing, social media, and paid advertising.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Original Femme
Luxury Skincare Brand Identity & Creative Direction
Overview
Original Femme is a luxury skincare concept created around the belief that beauty isn't something to achieve—it's something to reveal. Rather than promising transformation, the brand celebrates the features that already make every woman unique.
I developed the creative direction, brand identity, packaging, and digital assets, creating a refined visual language that reflects confidence, femininity, and timeless beauty.
The Idea
The beauty industry often relies on the idea that women need to fix, correct, or become someone else.
Original Femme takes a different approach.
The brand positions skincare as a ritual of care rather than correction, celebrating natural beauty through thoughtful design and understated luxury.
My Role
Brand Strategy
Creative Direction
Brand Identity
Logo Design
Packaging Design
Art Direction
Social Media Assets
Product Visualization
Creative Direction
The visual identity was designed to feel soft, editorial, and quietly luxurious.
A restrained neutral palette, elegant typography, and warm photography create a sense of intimacy while allowing the product to become the focal point. Every touchpoint was crafted to communicate sophistication without excess.
Beautiful ✨
For this project, I redesigned a real Amazon beauty listing by combining customer research, strategic planning, AI-assisted concept exploration, and manual design refinement.
I began by analyzing customer feedback to identify recurring pain points and opportunities, then translated those insights into a clear creative strategy. AI accelerated concept generation and visual exploration, while every final decision, from composition and typography to retouching, image selection, and production-ready assets...was guided by human judgment.
This project demonstrates how AI can enhance a designer's workflow without replacing creative thinking, resulting in a cohesive, conversion-focused image stack built around real customer needs.
Created using Envato AI, Adobe Photoshop, Adobe Camera Raw, Adobe Illustrator, Adobe Premiere Pro, and FigJam.
Amazing!
Coil & Co — Brand Identity & Product Visualization
End-to-end AI brand identity and product visualization for Coil & Co, a fictional curl care line — from packaging and ingredients to portrait photography.
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