Custom Logo Animation & Brand Motion Reel for a Dynamic Identity

Custom Logo Animation & Brand Motion Reel for a Dynamic IdentityCustom Logo Animation & Brand Motion Reel for a Dynamic Identity

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Danny Ganiyev

• Jul 7

Logo Animation & Brand Motion Reel

Overview A curated collection of custom logo animations and brand intros. The primary goal of these projects was to bring static brand identities to life, making them memorable and dynamic for the digital space.

The Value of Brand Motion An animated logo is often the first impression a brand makes in a video, presentation, or on a website. It needs to perfectly reflect the company's character - :whether it's a strict corporate identity or a dynamic, creative startup. My focus is on clean visual storytelling and smooth transitions that capture the viewer's attention.

Deliverables & Formats Each animation was carefully crafted from scratch and exported in the precise formats needed for the client's pipeline:

High-quality MP4 for social media and video production

WebM (with alpha channel) for transparent overlays

Lightweight JSON (Lottie) for seamless web and app integration

Workflow & Tools: After Effects, Photosho, Figma, Illustrator, Cinema 4D

Completed work

3D Animation Animation Motion Design Adobe After Effects Adobe Illustrator Cinema 4D

Dhyogo Gouveia

• Jul 7

When creating the identity for TATA Arquitetura, my goal wasn't just to design a logo, it was to translate the way Tata creates spaces.

Her work blends modern art, boho influences, and natural materials into environments that feel personal, warm, and full of character. I wanted the brand to express that same feeling.

The visual system was built around modular shapes that connect, separate, and recombine, just like the objects, textures, and elements that come together to shape an interior. Every piece has its own role, but together they create something unique.

This project is a reminder that the strongest identities don't simply decorate a business, they reflect the way it thinks, creates, and connects with people.