Thanks for the thoughtful feedback! 🙌
Just a small note: the first uses a motion video, while the second uses a shader background. Really appreciate you sharing your thoughts!
I'd vote for the right one. The abstract background makes the headline a lot easier to read at a glance. On the left one, the face competes a bit too much with the text.
Option A commands immediate attention for high-impact visual campaigns, but Option B feels much more aligned with luxury e commerce. A subtle, warmer tone creates a refined, high end look that keeps the product front and center without overwhelming the interface.
Criter.AI: Pitch Deck Cover, Two Design Directions
For an AI immigration advice platform serving Australia, I explored two cover directions to test how tone changes perception.
Direction 1, Olive gradient: warm, human and trustworthy, with a rounded image card and gold accents.
Direction 2, Dark and neon: high contrast, modern and investor-ready, with a bold split layout.
Both keep the brand mark, the tagline "Your Criteria, Our Intelligence" and the hero imagery, so the difference is purely in the design language.
Scope: pitch deck cover design and visual direction
Tools: Figma, PowerPoint, etc.
Available for pitch decks, presentations and brand design. Open to new projects.
Contra tags: , Presentation Design, Graphic Design, Branding, Startup Design
Direction 1 is definitely the stronger choice from a brand positioning perspective. The olive gradient and warm palette establish immediate credibility and psychological safety, which is paramount for an AI-driven immigration service. While Direction 2 offers great high-tech...