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A Google Shopping account I built from scratch for an off-road parts retailer (Patriot Classic 4X4) had zero campaign structure and a messy feed when I started.
What I changed:
Rebuilt the Merchant Center feed with proper GTIN and category mapping
Restructured campaigns by product margin tier, not just product type
Rebuilt the bidding strategy around actual profit data, not just ROAS targets
The result: cleaner spend, better-qualified clicks, and a campaign structure the client could actually understand in a monthly report.
If your Shopping feed hasn't been touched in 6+ months, it's costing you more than you think.
#GoogleShoppingAds #GoogleMerchantCenter #EcommercePPC #ShoppingCampaigns #SmallBusinessMarketing
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Connect with clients, get discovered, and run your business 100% commission-free
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Most Google Ads discussions start with keywords.
The best campaigns start with the customer journey.
Every stage matters.
Fix the weakest step first not the loudest metric.
#GoogleAds #LeadGeneration #PPC #MarketingStrategy #DigitalMarketing
🚗 I gave a local Colorado Springs business a digital glow-up.
When I found ZZ Mobile Detailing, I saw a business with an outstanding reputation—4.9⭐ with hundreds of happy customers—but like many small businesses, much of the customer journey still depended on calls, texts, and manual scheduling.
I wanted to build something that would actually help them save time and create a better experience for their customers.
So I built a complete mobile-first business platform in Base44.
Before
Customers contacted the business through calls or messages.
Scheduling and lead management were handled manually.
No centralized customer portal.
No automated follow-ups or review requests.
No AI to answer common questions after hours.
After
The new platform includes:
✅ Premium responsive website
✅ AI Detail Advisor that recommends the right detailing package
✅ Online booking with vehicle profiles
✅ Customer portal with appointment history
✅ Owner dashboard for managing leads, customers, and bookings
✅ Automated booking confirmations
✅ Appointment reminders
✅ Follow-up messages after each service
✅ Automated Google review requests
✅ Rebooking reminders to encourage repeat business
Instead of simply building a website, the goal was to create a tool that helps the business operate more efficiently while delivering a better customer experience.
One of my favorite features is the AI Detail Advisor, which guides customers to the right package based on their vehicle, goals, and detailing needs before they even book.
Building this project reinforced something I love about AI-powered development: when combined with thoughtful product design, you can create software that genuinely helps local businesses grow.
Built with @Base44 for the #base44GiveItAGlowchallenge
Hey @sam Talarico don't forget to showcase their existing site or online presence in order to show a before and after. 👍
A quick loom video is a great way to bolster your submission
Why Your Shopify Store Isn't Converting (And How to Fix It)
Most Shopify stores lose sales not because of bad products — but because of bad design decisions.
Here are 3 things I fix on every store I build:
1. No clear above-the-fold hook
Visitors decide in 3 seconds. If your hero section doesn't say what you sell + why it matters, they're gone.
2. Product pages with no trust signals
Reviews, badges, guarantees — these aren't optional. They're what turn browsers into buyers.
3. Checkout friction
Too many steps, no express checkout, no mobile optimization. You're basically asking people to leave.
Fix these three things and your store will outperform 80% of competitors.
Building a Shopify store soon? Drop a comment or send me a message — happy to help.
shopifyexpertshopifystoredesignShopify DesignShopify DevelopmentUI DesignGo High LevelShopifySysteme.io
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