Customer Analytics & Retention Dashboard | BigQuery + Looker Studio Marketing Intelligence

For this project, I built a complete customer analytics and retention intelligence dashboard for an aesthetic clinic to help them understand who their clients are, how they grow, and how well they retain them over time. The goal was to transform raw operational data into clear strategic insights that support marketing decisions, acquisition strategies, and customer retention optimization. Business Impact This dashboard allows the clinic to: ✔ Identify the most valuable customer segments ✔ Understand client retention patterns ✔ Optimize marketing acquisition strategies ✔ Focus on high-retention treatments ✔ Track business growth year over year