Concept Ad Contrasts a Finished Cheese Board with Party AftermathConcept Ad Contrasts a Finished Cheese Board with Party Aftermath
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It lasted nine minutes.
Every cheese board ad shows the full spread.
So I showed the aftermath.
Crumbs. One grape. A smear of cheese. Two empty glasses.
The party is over and the walnut still looks beautiful.
The food disappears.
The board stays.
Concept ad. Thornwood Board Co. is a made-up brand, not a client, and the ad hasn't run.
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