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Steady: The stablecoin for the future was a challenge to explore decentralized finance through a lens of clarity, focusing on how it communicates, the trust it builds, and where it stands as a reliable financial tool.
At EL FIN, we took on this challenge as a team, building a solid visual identity that reflects the core of the protocol.
→ I crafted the comprehensive Brandbook, defining the strategic guidelines, UI styling and real-world brand applications.
→ Fidel Huezo led the 3D explorations, bringing the core concepts to life with incredible depth.
A project that reminds us how thoughtful design can establish immediate trust, especially where Web3 technology and everyday finance meet.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Iterating on a hero section layout for a high fidelity music streaming landing page. Going for super minimal and refined aesthetic. Which version do you prefer?
51 voted
31%
113 voted
69%
164 votes
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Version 2 feels cleaner and more premium to me, the spacing just breathes better
Looks great!
Optivolt AI — Energy Management SaaS Landing Page
Enterprise energy platforms are notoriously hard to communicate with. Decision-makers land on a product page and immediately face a wall of technical jargon, kWh metrics, carbon calculations, and infrastructure specs with no clear sense of what the platform actually does or whether it's built for them.
The Solution:
We designed Optivolt AI, a full B2B SaaS landing page that makes a technically complex energy platform feel immediately clear and trustworthy. A blue-dominant palette with real sky photography anchors the sustainability narrative, while a stats-row dashboard card in the hero surfaces $3,240 saved, 2.4 tons of CO₂ reduced, and 87% efficiency before the user scrolls once.
What we focused on:
⌙ Hero Clarity: Dual CTA "Get a Demo" and "View Dashboard" serve two distinct user intents without friction
⌙ Dashboard-in-Hero: Real operational metrics embedded in the hero make the product tangible instantly
⌙ Solution Card Grid: Four capabilities Analytics, AI Optimization, Infrastructure Mapping, and Forecasting separated cleanly without requiring deep reading
⌙ Use-Case Differentiation: Commercial Buildings vs. Retail & Campus Networks shown as distinct cards with photography
⌙ Performance Trust: 32% average cost reduction, ±5% forecast accuracy, 24/7 AI monitoring displayed as bold stat metrics
Tools: Figma, Jitter
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