Social Media & Ads Agency: Landing Page System, Gated Lead Capture & Case Study Engine Complete website and lead generation system for a social media content and paid ads agency serving local service businesses.

I designed and built the full multi-page site in Framer around the agency’s services, client results, case studies, and core offers, with a strong focus on converting traffic into qualified leads.

The project included custom lead capture functionality, CRM integration, Meta tracking, scheduling, CMS driven case studies, sitewide chat, and the supporting infrastructure needed to manage and grow the site over time.

The result is a polished, scalable website that supports both organic and paid acquisition while giving the agency a much stronger system for turning visitors into booked opportunities.

The new conversion flow started producing leads within its first week live.

This is a strong example of making a marketing site behave like a real acquisition system rather than a brochure. The gated lead flow, CMS case studies, and tracking stack feel thoughtfully connected to the conversion goal.

Google Ads B2B SaaS Lead Generation — UK & Pakistan

I managed Google Ads campaigns for a B2B SaaS business targeting the UK and Pakistan, with the objective of generating conversions and qualified business opportunities while maintaining cost-efficient campaign performance.

The campaigns were designed to reach business owners, HR professionals, managers, and organizational decision-makers actively searching for relevant software solutions.

My Role

I worked across:

Google Ads campaign strategy

B2B SaaS lead generation

UK & Pakistan market targeting

Search campaigns

Keyword & search-intent research

Decision-maker audience targeting

Campaign & ad-group structure

Conversion-focused ad copy

Bid & budget optimization

Search-term analysis

Negative keyword optimization

Conversion tracking

Remarketing

Performance monitoring

Continuous campaign optimization

Campaign Performance

The broader SaaS Google Ads performance included:

📊 2.50M impressions 🖱️ 112.99K clicks 🎯 32.38K tracked conversions 💷 £0.30 cost per conversion 💷 £0.09 average CPC 📈 28.68% conversion rate

The Strategy

For SaaS marketing, generating traffic isn't enough. The campaign needs to connect advertising with actual business opportunities.

My approach focused on:

Search Intent → Relevant Ad → SaaS Solution → Conversion → Qualified Opportunity → Sales Process

By combining keyword intent, audience targeting, campaign optimization and conversion data, I focused on reaching relevant prospects while controlling acquisition costs across both markets.

This project demonstrates my experience using Google Ads for international B2B SaaS customer acquisition and lead generation.

Detailed campaign screenshots and performance evidence are available on request.