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I designed Arzepak to fix the "ghost listing" crisis in the property market. By implementing a WCAG-compliant design system and a "trust-first" UI with verified badges, I reduced search fatigue and improved lead quality.
Role: UX Strategy, Product Design, and Scalable Architecture.
Tackling “ghost listings” through trust signals is smart — that’s a real conversion killer in marketplaces.
Curious: did verified badges move CTR more, or did they mainly improve lead quality downstream?
Great question! While we saw a 15% bump in CTR, the real win was downstream. Verified badges acted as a trust-filter, significantly increasing high-intent inquiries and reducing the 'bounce rate' caused by ghost listings. It shifted the focus from high volume to high quality.
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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Related posts
We partnered with SymphonIQ to shape their brand, sharpen the positioning, and design a digital experience that reflects the structure, trust, and control required in enterprise AI infrastructure.
See it live → symphoniq.ai
Really strong visual language. The balance between structure and atmosphere is especially well handled.
Just uploaded the approved visuals and put a Case Study for the Social Reserv identity start-up that I worked on with Tinywins. Pushed live over the weekend. Loved how this came out. 💪🏼
Enjoy. 😃
Awesome!
Can you believe I made this in seconds in Figma Make? 👀
Okay… not the final design. But the concept? Yes.
I’m currently building a digital product, and this is how I explore ideas before committing to the actual design.
♥️ 𝐖𝐡𝐚𝐭 𝐅𝐢𝐠𝐦𝐚 𝐌𝐚𝐤𝐞 𝐈𝐬 𝐁𝐞𝐬𝐭 𝐅𝐨𝐫
1️⃣ Early-stage concept testing
2️⃣ Generating multiple directions quickly
♥️ 𝐖𝐡𝐞𝐫𝐞 𝐈𝐭 𝐒𝐚𝐯𝐞𝐬 𝐓𝐢𝐦𝐞
1️⃣ Creating fast variations before committing
2️⃣ Speeding up directions exploration
𝑯𝒆𝒓𝒆’𝒔 𝒎𝒚 𝒕𝒂𝒌𝒆 👇
🟡 Figma Make isn’t replacing design thinking. It’s helping me move faster in the messy early stage.
🟡 Instead of starting from a blank canvas, I can test structure, layout, and direction quickly — then refine everything intentionally inside Figma.
🟡 Exploration first. Design decisions second. ✨
Would you try this workflow?
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