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I designed Arzepak to fix the "ghost listing" crisis in the property market. By implementing a WCAG-compliant design system and a "trust-first" UI with verified badges, I reduced search fatigue and improved lead quality.
Role: UX Strategy, Product Design, and Scalable Architecture.
Tackling “ghost listings” through trust signals is smart — that’s a real conversion killer in marketplaces.
Curious: did verified badges move CTR more, or did they mainly improve lead quality downstream?
Great question! While we saw a 15% bump in CTR, the real win was downstream. Verified badges acted as a trust-filter, significantly increasing high-intent inquiries and reducing the 'bounce rate' caused by ghost listings. It shifted the focus from high volume to high quality.
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