I designed Arzepak to fix the "ghost listing" crisis in the property market. By implementing

I designed Arzepak to fix the "ghost listing" crisis in the property market. By implementingI designed Arzepak to fix the "ghost listing" crisis in the property market. By implementing

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Mohsin Ameen

• Mar 1

I designed Arzepak to fix the "ghost listing" crisis in the property market. By implementing a WCAG-compliant design system and a "trust-first" UI with verified badges, I reduced search fatigue and improved lead quality.

Role: UX Strategy, Product Design, and Scalable Architecture.

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Figma Miro UserTesting

a link to the video instead.

Redesigning Trust-Centric Real Estate Platform

Figma

Miro

UserTesting

Product Design

UI Design

UX Design

Abhiram Tinguria

• Mar 1

Tackling “ghost listings” through trust signals is smart — that’s a real conversion killer in marketplaces. Curious: did verified badges move CTR more, or did they mainly improve lead quality downstream?

Mohsin Ameen

• Mar 1

Great question! While we saw a 15% bump in CTR, the real win was downstream. Verified badges acted as a trust-filter, significantly increasing high-intent inquiries and reducing the 'bounce rate' caused by ghost listings. It shifted the focus from high volume to high quality.