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I designed this promotional flyer for a client launching a 90-day LinkedIn content challenge. The goal was to create a design that clearly communicated the event details while encouraging professionals to sign up.
Since the target audience was LinkedIn users, I kept the design clean and modern, using LinkedIn's signature blue color palette and a structured layout to make the information easy to scan. I also focused on creating a strong visual hierarchy so the event title, speakers, dates, and pricing would stand out at a glance.
This project helped me strengthen my skills in designing promotional materials that balance aesthetics with clear communication.
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Envato AI gave me a house. It took human instinct to turn it into a home.
For the #envatochallenge, I wanted to put the "Human by Design" philosophy to the test by creating a complete premium brand identity for House of Racky.
My goal was to use Envato’s creative toolkit to push past the cold, mathematically sterile outputs of AI and inject real emotional luxury into the visual assets.
The Process:
The Spark: I used AI generation to start exploring shapes, but the initial outputs felt emotionally empty and lacked structural balance.
The Human Touch (My 'Human by Design' Moment): I stripped out the generic, messy layouts and manually rebuilt the logo's geometric structure in my design suite. I chose a sophisticated, sharp custom typography layout to bridge the gap between high-end architecture and human warmth.
The Final Polish: Using Envato Elements, I sourced cinematic stock footage, deep Foley sound design effects, and professional mockups to build a fully realized brand ecosystem that feels grounded in the real world.
AI is an incredible starting block, but it takes human taste, eye for detail, and instinct to make a brand truly powerful.
Check out the full workflow breakdown and the final high-res brand kit below 👇
This is stunning!!!
Nuggets everywhere!
We designed around 70 different Brains with @Mary Delaney
and then have @Arsen Airyan animate each and everyone of those!
If you brand or app needs a touch of cuteness, hit us up!
(mascotte brands lead to higher brand recognition, higher attention and ultimately higher sales! what are you waiting for?)
Absolutely love this!, The character designs are full of personality, and the animations bring them to life beautifully. It's inspiring to see such thoughtful branding and collaboration. Amazing work by the whole team! ❤️
Project:
A promo reel for a real client. A LinkedIn brand consultant who helps serious professionals show up online without the noise.
The Human by Design moment:
I built the loud version first. Big text, fast cuts, hype music. Exactly what a LinkedIn promo is expected to look like. It was competent work. Then I watched it back and deleted it.
Not because it was badly made. Because it was wrong for her. Her clients come to her to get away from that noise. A loud promo would have contradicted the thing she's known for.
AI could generate something polished. It couldn't know that polished was the wrong call for this particular client. I knew, because I built her website and I know her brand.
The decision that carries it:
Her brand has exactly one accent color. So in a 28-second reel, that color appears once, on a single word. Everything else stays calm. AI would have spread it everywhere for "visual interest." Using it once was the whole point.
Envato as the toolkit:
Stock video, music, fonts, and AI-generated textures. All from Envato. Four asset categories in one deliverable.
Real client:
Not a spec project. She's an active consultant, I built her website, and she reviewed and approved this reel.
Social links: https://www.instagram.com/reel/Da5GRSnTkj9/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
Really great walkthrough video
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