Elevate Your Beauty & Wellness Brand with Expert Social Media ManagementElevate Your Beauty & Wellness Brand with Expert Social Media Management
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Zee's avatar
Zee Sandy
pro
• May 12
I help beauty & wellness brands look as premium online as they feel in person.
Aesthetic clinics. Yoga retreats. Recovery centers. If your space feels high-end but your Instagram doesn't, that's the gap I close.
Here's what I do
I run social media for service-based beauty and wellness brands. Not just posting — the whole thing. Strategy, branding, content, reputation management. One person handling your brand instead of five freelancers who've never met each other.
Three brands I'm currently doing this for, across Singapore and Bali:
🇸🇬 An aesthetic clinic in Singapore
They offer premium treatments like Cryo360 and EM Luxe in a market where every clinic looks identical online, same stock photos, same 30% off promos, same generic "before and after" templates.
What I changed: Built their content around the actual doctor. Treatment explainers, equipment walk-throughs, real clinical environment. Their feed stopped looking like every other medspa and started looking like the clinic to go to.
I also handle their DMs and reviews so the brand voice stays consistent everywhere people meet them.
🧘🏽‍♀️ A yoga & retreat center in Bali
Bali yoga content all looks the same. Sunlit bamboo studio, mat on the floor, woman in a pose. Scroll, scroll, scroll. Their problem wasn't quality, it was that nobody could tell them apart from 200 other shalas.
What I changed: Slowed everything down. Cinematic pacing, intentional captions, content that actually feels like the practice rather than just showing it. Retreat bookings now have a brand to attach to, not just a pretty grid.
Reviews and comments handled too, so every touchpoint feels like the same place.
🏋🏽‍♀️ A gym & recovery center in Bali
This one's tricky because they're two things at once — serious training space and recovery sanctuary. Most gyms can't pull off both without confusing people.
What I changed: Built a brand voice that holds both pillars together. Training content that shows the intensity. Recovery content that shows the calm. Same feed, same brand, no whiplash. Member-led social proof doing the heavy lifting on conversions.
What you actually get when you work with me
Branding. Documented brand voice and visual guidelines before we shoot anything. So your content stops drifting every time someone new touches it.
Social media management. Strategy, content, posting, community — all of it. You stop juggling.
Reputation management. Reviews, DMs, comments. All handled in your voice, fast. Negative feedback addressed before it spreads.
Strategy. Every post has a job. Awareness, education, or conversion. If it doesn't move someone closer to booking, we don't post it.
Why this works (and why most agencies don't)
Most agencies treat beauty and wellness like any other niche. They copy-paste a content strategy from a SaaS client and wonder why it flops.
Here's what I've learned running this work:
Your face matters more than stock. People book you. Show up.
Slow pacing reads as premium. Fast cuts feel cheap in this category.
One shoot day = weeks of content. If you're planning right.
Reputation lives next to content. A great feed with bad reviews still loses.
Hi, I'm Zee 👋🏽
I'm based in Bali, originally working with clients across Singapore and Indonesia. I'm not a giant agency, that's the point. When you hire me, you get me. I'm the one shaping your strategy, directing your shoots, writing your captions, and watching your DMs.
I built SociallyZeeMedia because I was tired of seeing premium wellness brands hand their social to people who didn't understand the category. The clinics, studios, and centers I work with are pouring their soul into what they do offline. Online should feel the same.
If that sounds like you, let's chat. No hard sell, no 47-page proposal. Just a conversation to see if we're a fit.
Send me a message, I usually reply within a day.
This one talks to the prospect instead of about the work. Couple of moves I made:
Headline became a promise, not a category label
Each brand story leads with the problem they had (relatable), then what shifted (proof)
"What I changed" beats "What we delivered" — it sounds like a person, not a deck
Cut the bullet-heavy formality, added "you" language throughout
Made the Zee intro feel like a real human, not founder boilerplate
Want me to push it even more casual (like how you'd actually talk on a discovery call), or is this the sweet spot?
Social Media ManagementSocial Media StrategyPerformance MarketingCanvaCapCutInstagram Ads
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Creatives on Contra have earned over $150M and we are just getting started