Some brands are meant to blend in. YAP was definitely not one of them.🔥 I explored what a modern...Some brands are meant to blend in. YAP was definitely not one of them.🔥 I explored what a modern...
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Some brands are meant to blend in.
YAP was definitely not one of them.🔥
I explored what a modern creative studio could look like when the identity is built around bold typography, expressive visuals, and a little bit of chaos but the good kind.
From the logo and color system to social applications, merchandise and brand assets, every element was designed to feel energetic, memorable, and unapologetically creative.
This is a conceptual branding project, but the goal was very real: build an identity that makes people stop scrolling.
Would love to know what makes a creative brand feel memorable to you?
→ Full project on Behance😍
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started