More visuals from the rejected brand direction I shared earlier.

Really good to see this direction resonating with so many of you. It was one of our favourite explorations to build, from the narrative behind it to the visual world that brought it to life.

Great work doesn’t always make the final cut, and sometimes the reason has little to do with the quality of the direction.

Curious why this one was rejected? I’ve shared the story in the first comment✨

Nazariya Living is a premium carpet and home décor brand shaped by craftsmanship, culture and the stories objects carry into our homes.

This direction brought that idea to life through a seal-inspired logo, archival textures, unexpected colours and editorial typography, creating...

Brand identity design for Adventum Fitness, a fitness and personal development brand built around physical performance, mental fitness, and personal growth.

The challenge was to create a visual identity that could bring strength, movement, discipline, and personal development together without falling into the usual fitness branding clichés.

The identity was developed as a cohesive visual system across logo design, typography, color, graphic elements, and supporting brand assets, giving Adventum a distinctive and consistent presence across digital and marketing applications.

Full case study available on my Contra profile.

#BrandIdentity #BrandDesign #FitnessBranding #VisualIdentity #LogoDesign #BrandStrategy #GraphicDesign #BrandDesigner #FitnessBrand #PersonalDevelopment

I like the color palette and the way you used it. Brilliant👍