LUMO — AI Career Coach & Learning App 🤖✨

LUMO is an AI-powered career development app concept designed to make professional growth feel more personal, structured, and motivating.

The idea was to move away from the typical “serious career platform” look and create an experience that feels more like a supportive companion — with a friendly AI character guiding users through their next steps.

The product brings career planning and learning into one connected experience:

• personalized career recommendations based on the user’s profile; • profile strength and progress tracking; • curated courses and bite-sized lessons; • personalized career roadmaps with clear milestones; • skill building and opportunity discovery; • a friendly AI coach that makes the experience feel more human.

Visually, we balanced a clean product interface with soft gradients, warm pink accents, and a playful 3D AI character to give LUMO its own personality without distracting from the product itself.

The result is a career platform that turns a complex question — “What should I do next?” — into a clear and approachable journey. 🚀

Would you trust an AI coach to help plan your next career move? 👀

The idea of making a career app feel more like a companion than a platform is pretty smart. The 3D character fits that direction really well too.

PlanetF1 Rebrand 🏁 PlanetF1 is one of the world’s leading independent Formula One media platforms, established in 1999 and part of the Planet Sport Group. Known for its global audience and trusted race coverage, it delivers breaking news, analysis and live weekend reporting to millions of F1 fans worldwide. I led the rebrand and wider visual overhaul of the platform. Working closely with key stakeholders, I drove the research and discovery phase before designing and presenting a refreshed identity system built to position PlanetF1 as a modern, digital-first brand for Formula One audiences. The identity needed to feel fast, precise and unmistakably connected to the sport, while elevating the platform’s presence within an increasingly competitive sports media landscape. It also needed to support high-frequency publishing across news, live coverage and social content. The final identity introduces a new icon inspired by the Formula One “mini-map”, acting as a directional system to reflect speed, positioning and race tracking. Supported by updated brand guidelines and enhanced motion capabilities, the system creates a more dynamic and consistent visual language across digital and social platforms, strengthening PlanetF1’s presence as the sport moves “On the Grid”.

The rebrand feels fast without relying on obvious racing clichés. The system has enough energy for live coverage and enough structure for trusted analysis.