How AI is Transforming Design Workflows: A Designer's InsightHow AI is Transforming Design Workflows: A Designer's Insight
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Tarannum's avatar
Tarannum Sehgal
• Jul 8
One question I've been getting a lot lately is:
"Has AI changed the way you design?"
The answer is yes- but probably not in the way people expect.
AI hasn't replaced any part of my design thinking. It has replaced a lot of my repetitive work.
Today, I use AI to:
- Explore multiple directions before committing to one.
- Research competitors and summarize products faster.
- Generate UX copy to test layouts.
- Brainstorm interaction ideas when I'm stuck.
- Create visual concepts and moodboards.
- Speed up documentation and handoffs.
What it doesn't do is understand users, make trade-offs, prioritize business goals, or decide which solution is actually the right one.
Those decisions still come from experience, context, and conversations with users, product managers, and engineers.
To me, AI isn't replacing designers- it's replacing the busywork that keeps designers from designing. The best designers won't be the ones who ignore AI, or the ones who let AI do everything. They'll be the ones who know what to delegate to AI, and what requires human judgment.
Curious how other designers are integrating AI into their workflows. What's one task you no longer do manually?
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