At Yumeda Studio, we worked as a team of three designers in a fast-paced, constantly changing environment on the UX end-to-end of the B2B-facing website. One of the biggest challenges was designing for four distinct audiences — clinical institutions, doctors, therapists, and patients — each arriving with different questions and different levels of digital confidence.
The platform was content-heavy by nature so managing high information density through clear hierarchy and progressive disclosure wasn't just a design choice, it was a constraint that had to be solved from the beginning.