Maximize Customer Engagement: The Strategic Power of Brand ColorsMaximize Customer Engagement: The Strategic Power of Brand Colors
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Moody Kamel
ā€¢ Mar 17
Most business owners pick brand colors because they "look nice." That's costing them customers.
Here's what the research actually says:
šŸ“Š 85% of consumers name color as the primary reason they choose one product over another even when quality is identical.
šŸ“Š 62ā€“90% of snap judgments about a brand are made within 90 seconds based on color alone.
šŸ“Š Consistent brand colors increase recognition by up to 80%.
So when a startup says "I want blue because I like blue" I stop the conversation.
Color is psychology.
Color is strategy.
Color is your brand's first handshake with a stranger.
Before you pick a palette ask: what do I want people to FEEL?
šŸ’¬ What color is your brand and did you choose it strategically or intuitively? Tell me below.
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