I’ve been volunteering for CreativeMornings/Lausanne for over a year now, and it’s been such a fun and inspiring journey ✨ I like to think of it as a small local TED Talk, with great coffee, delicious breakfast, and a really lovely sense of community. Over time, I’ve created quite a few posters for the events, so I thought I’d share a little roundup here. I’m very grateful to be part of something that celebrates creativity, connection, and the people who make this city so inspiring. And I’m already looking forward to all the beautiful events still to come.

If you’re participating in CreativeMornings Las Palmas, text me! 😻

Brands like Gap are showing that the strongest content today does more than showcase products, it turns fashion into entertainment. I explored that idea by making a spec piece on my Super 8 camera, not just as a camera, but as an extension sitting at the intersection of tech, style, nostalgia, and utility. But the bigger point for me as a creative strategist is this: good content direction is not about choosing what looks cool, it is about choosing what communicates best. Knowing when a concept calls for something cinematic, elevated, and story-led vs when it should feel lo-fi and socially native, goes a long way. Creative that performs is rarely accidental. The visual language, tone, pacing, and format all shape how a brand is perceived and how a viewer feels. When those choices are intentional, the message gets stronger.

The Super 8 as a creative extension not just a camera tool — that framing is everything. Intentional creative direction is what separates content that performs from content that just exists.