Lead Brand Designer for LedgerFlow’s FinTech Visual IdentityLead Brand Designer for LedgerFlow’s FinTech Visual Identity
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Tarik's avatar
Tarik Zoubir
• Oct 5
LedgerFlow is a B2B FinTech platform dedicated to automating revenue recognition and accounting reconciliation for companies with complex subscription models.
​Your role: Lead Brand Designer (End-to-end visual identity creation and art direction).
​Concepts explored:
​Clarity in the Flow: A visual translation of transforming raw transactional data into a clear, structured earned revenue schedule.
​Rigorous Precision: Use of firm geometric lines and custom typography to express accounting compliance (ASC 606 / IFRS 15) without feeling austere.
​Monochrome Invariance: Development of a strong symbol designed to work perfectly in strict black and white, ensuring maximum impact across all physical and digital mediums.
​Deliverables provided to the client:
​Complete logo system including the logotype, standalone symbol, and reversed versions (editable vector files: AI, SVG, PDF, transparent PNG).
​Apparel adaptations: Clean monochrome pattern with no fine lines, optimized for high-density embroidery on caps and t-shirts (provided with 1:1 scale mockups and technical application sheets).
​Digital assets: Responsive web banner and application icon/favicon set.
​Compact brand guide detailing clear space rules, minimum sizes, primary typography, and secondary color palettes.
Brand DesignPresentation DesignVisual DesignAdobe IllustratorFigmaMicrosoft PowerPoint
Post image
Post image
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started