Mexica Beer – Visual Identity & Packaging The packaging and branding for Mexica, a new Mexican beer crafted in Jalisco, is a celebration of culture fused with a modern, minimalist touch. The design draws inspiration from the rich history of ancient Mexican civilizations, blending traditional symbols with sleek, contemporary elements. Each flavor of Mexica beer is represented by a unique color palette that reflects its distinct taste, yet all share a unified and simple design, emphasizing clean lines and subtle details.