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⚽️Corinthians is the biggest football club in Brazil. This campaign study is built around the concept of São Paulo as the “Grey City,” drawing a parallel between black and white together — the club’s colors — and the idea of democracy and the inclusion of different races.
Strong concept. The black-and-white visual direction ties perfectly with the “Grey City” narrative.
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Some weeks, I'm helping a founder launch an AI product. The next, I'm rebranding a media company or a creative studio.
No two projects look the same. That's intentional.
Same studio. Completely different stories.
A brand isn't a template; it's a reflection of what a business is trying to say and who it's trying to say it to.
The moment you start boxing everything into the same gradients and tech graphics, you stop designing brands. You start manufacturing them.
Every project deserves its own language. That's what makes it memorable.
What story is your brand actually telling?
Man love you're style as always
Most early-stage founders and designers spend weeks trying to structure brand guidelines from scratch.
I've done it dozens of times for fintech, AI, and web3 clients. So I built the template I wish I had.
28 slides. Fully structured. Free.
Covers everything:
— Logo system & guidelines
— Color palette & combinations
— Typography hierarchy & scale
— Imagery & creative direction
Whether you're building your own brand or delivering to a client grab it, customize it, use it.
solid work was usual my man
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